Players in the marketing communications industry's agencies and firms need to address what clients want and client-driven

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Players in the marketing communications industry's agencies and firms need to address what clients want and client-driven change. Discuss this notion using examples to illustrate.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:09 PM

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Players in the marketing communications industry's agencies and firms need to address what clients want and client-driven

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Change is a constant and that client need will in turn drive what is required from the mar...View the full answer

Marketing Communications Management Analysis Planning Implementation

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