Please read the article Value Disciplines (link: https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines) that explains how companies create value for their customers.
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The customer experience (customer intimacy),
The most innovative products (product leadership), or
Lowest cost (operational excellence).
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I select the American Airlines because American Airlines difficulties are healthy known Later becoming the worlds major airline with its 2000 gaining ...View the full answer
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