Priya Bali owns a chain of travel goods stores. Management anticipated selling 10,000 suit- cases at an average sales price of $150. Variable expenses were budgeted to be 80% of sales revenue, and the total fixed expense was budgeted to be $100,000. The actual results for the year showed that 8,000 suitcases were sold at an average price of $200. The actual variable expense percentage was 80% of sales revenue and the total fixed expenses were as budgeted.
Requirement
Prepare a performance report for this year, similar to Exhibit 9-3. How would you improve Bali’s performance evaluation system to better analyze this year’s results?