Procter and Gamble sells Gillette razors near or below their manufacturing cost. It also sells razor blades

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Procter and Gamble sells Gillette razors near or below their manufacturing cost. It also sells razor blades that have a relatively high contribution margin. Explain why P & G does not eliminate its unprofitable razor line and sell only blades.

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Financial & Managerial Accounting

ISBN: 9780073526997

15th Edition

Authors: Jan Williams, Sue Haka, Mark Bettner, Joseph Carcello

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