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Prototype testing and concept validation are a key step in the new product development process. Describe a

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Prototype testing and concept validation are a key step in the new product development process. Describe a hypothetical new product prototype and how it could be tested and validated. What outcomes would lead to a stop, kill, go-back, or precede recommendation?
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Prototype Testing and Concept Validation From a factual point of view it would be of essence to brin...View the full answer


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