Provide an example of exploratory research. Discuss.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:52 AM

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Provide an example of exploratory research. Discuss.

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Exploratory research is unstructured informal research that is undertaken to gain background informa...View the full answer

Marketing Research

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