Provide an example where a filter-item is needed to implement branching in a survey.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:16 AM

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Provide an example where a filter-item is needed to implement branching in a survey.

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A filter question can serve as a branching mechanism directing res...View the full answer

Essentials of Marketing Research

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