Purpose:  To help you understand and compare the performance of two companies in the same industry.
Go to the Columbia Sportswear Company Annual Report located in Appendix A. Now access the 2010 Annual Report for Under Armour, Inc. For instructions on how to access the report online, see the Industry Analysis in Chapter 1.

Requirements
Answer these questions about the two companies:
1. In terms of net sales or net revenue, which is the larger company for the year ending December 31, 2010? Which financial statement did you look at to find that information?
2. In terms of total assets at December 31, 2010, which is the larger company? Which financial statement did you look at to find that information?
3. Which company has more total debt at December 31, 2010? Which financial statement did you look at to find that information?
4. Which company has the higher gross prof t percentage for the year ending December 31, 201 0? Don’t know that one? On the Consolidated Statements of Operations/Income, divide Gross Prof t by Net Sales (or Net Revenues). What exactly does this mean?
5. Who paid more cash dividends to its stockholders in 2010? Which financial statement did you look at to find that information?