Rather than offering discounts in the form of coupons, why dont brand managers simply reduce the prices

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Rather than offering discounts in the form of coupons, why don’t brand managers simply reduce the prices of their brands?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:46 AM

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Rather than offering discounts in the form of coupons, why dont brand managers simply reduce the prices

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Priceoffs temporarily reduce the price of a brand without ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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