Read IKEA: Bringing Its Philosophy to a World Market at the beginning of the chapter and visit
Question:
a) Explain why Ikea has had such a strong appeal in the global marketplace.
b) Why does the philosophy “one size fits all” not work in global markets? Suggest situations where this policy is problematic.
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a Ikea has built a global success strategy based on selling unique product well designed functional ...View the full answer
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Related Book For 
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ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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