Refer to Appendix 3: Marketing by the Numbers to answer the following question. 1. What is the
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1. What is the unit cost for each mower this company produces?
2. If the manufacturer desires a markup of 60 percent on sales, at what price should this product be sold to a reseller such as a wholesaler or distributor?
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Related Book For 
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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