Refer to the example concerning the CRM efforts of Caterpillar. Where on the CRM continuum (low-end to
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Caterpillar uses its CRM tools to accomplish the following objectives Assist the ...View the full answer
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Related Book For
Introduction to Information Systems Supporting and Transforming Business
ISBN: 978-1118063347
4th edition
Authors: Kelly Rainer, Casey Cegielski
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