Refer to the Salem Foods share of choices and address the following issues. It is rumored that King’s is getting out of the frozen pizza business. If so, the major competitor for Salem Foods will be the Antonio’s brand pizza.

a. Compute the overall utility for the Antonio’s brand pizza for each of the consumers in Table.

b. Assume that Salem’s only competitor is the Antonio’s brand pizza. Formulate and solve the share of choices problem that will maximize market share. What is the best product design and what share of the market can beexpected?

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Crust Sausage Flavor Consumer Thin Thick Mozzarella Blend Smooth Chunky Mild Medium Hot 17 27 15 16 16 17 10 19 10 12 16 17 29 12 30 20 15 12 16 16 16 16