Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach?

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Services Marketing Concepts, Strategies, & Cases

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Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Regarding multi-attribute models, what is the difference between the linear compensatory approach and the lexicographic approach?

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The linear compensatory approach is a systematic approach that proposes that the consumer creates a ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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