Research a company such as L.L. Bean or General Mills that has a number of different successful

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Research a company such as L.L. Bean or General Mills that has a number of different successful SBUs. What factors do you think make these units-and this company-successful from a marketing standpoint?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:05 AM

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Research a company such as L.L. Bean or General Mills that has a number of different successful

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To evaluate each of their organizations strategic ...View the full answer

Contemporary Marketing

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