Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten

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Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten "disruptive" (innovative, game-changing) influences shaping information technology today.14 Should organizations fear Web sites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?
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Essentials of Business Communication

ISBN: 978-1111821227

9th edition

Authors: Mary Ellen Guffey, Dana Loewy

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