Respond to the questions in Consumer Insight 6-1. In insight 6-1, the household is described as the

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Respond to the questions in Consumer Insight 6-1.
In insight 6-1, the household is described as “the basic consumption unit for consumer goods.’’ Why?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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