Retailers use TV to build a brand image. TV advertisers have identified many types of markets based

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Retailers use TV to build a brand image. TV advertisers have identified many types of markets based on the day, time, and type of show during which their ads may appear. During which days, times, and types of shows would retailers advertise fresh produce and meat, power drills, beer, and health club memberships? Why?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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