Return on communications investment is more important a measure than the effects of communication on behaviour. Explain

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Return on communications investment is more important a measure than the effects of communication on behaviour". Explain what this means.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:09 PM

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Return on communications investment is more important a measure than the effects of communication on behaviour. Explain

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Marketing Communications Management Analysis Planning Implementation

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