Review the chapter opening and closing story about Old Navys SuperModelquins campaign. The agency is known as

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Review the chapter opening and closing story about Old Navy’s SuperModelquins campaign. The agency is known as being tuned into cultural trends, so how does this campaign reflect a cultural or social insight? What psychological insight helps explain the thinking behind this campaign? From what is presented in this mini-case, develop a profile of an individual member of this target audience.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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