Review the following situations, and discuss the relevance of consumer behavior to explain each scenario:
• A student selling a textbook back to the college bookstore
• A student purchasing a value meal from an on-campus fast-food stand
• A family purchasing a new home
• A corporate CEO taking a prospective customer to lunch
• A consumer injured during a pick-up football match who is given a tetanus shot at a first aid clinic
• A consumer in a third-world nation who is considering the purchase of a battery-operated television from a government-owned store