Review the model in Exhibit 5-2 and then reread the Apple case at the beginning of this

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Review the model in Exhibit 5-2 and then reread the Apple case at the beginning of this chapter. List and briefly describe specific points in the case that illustrate the model.
In Exhibit 5-2

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:30 AM

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Review the model in Exhibit 5-2 and then reread the Apple case at the beginning of this

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Essentials of Marketing

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