Rhett Corporation, a local sporting goods company, has asked your firm for assistance in setting up its website. Eric Rhett, the CEO, is concerned that potential customers will be reluctant to place orders over the Internet to a relatively unknown entity. He recently heard about companies finding ways to provide assurance to customers about secure websites, and Rhett has asked to meet with you about this issue.

Required:

Prepare answers to each of the following questions that may be asked by Rhett.

a. Why are customers reluctant to engage in e- commerce?

b. What type of assurance can your firm provide to his customers concerning the company’s website?

c. What process will your firm follow in providing a WebTrust assurance service for Rhett’s website?