Samsung (Samsung.com) is a leading global manufacturer, and it competes to varying degrees with both Apple and Google. Key financial figures for Samsung follow.

Key Figure*                          Korean Won in Millions

Average assets. . . . . . . . . . . W168,435,917

Net income . . . . . . . . . . . . .  W 23,845,285

Revenue . . . . . . . . . . . . . . . . W201,103,613

Return on assets . . . . . . . . .               14.2%

Required

1. Identify any concerns you have in comparing Samsung’s income and revenue figures to those of Apple and Google (in BTN 1-2) for purposes of making business decisions.

2. Identify any concerns you have in comparing Samsung’s return on assets ratio to those of Apple and Google (computed for BTN 1-2) for purposes of making business decisions.