SaveToday is a national discount retail store chain with annual revenues of more than $1 billion. Its
Question:
a. Contrast the sales process of their retail store operation with the sales process in an online store environment. Would any of the events in the process change?
b. At what points do you collect data about customers and sales transactions in the retail store? In the online environment?
c. What data might you collect about retail store and online customers to improve your profitability? What data might you collect to improve customer satisfaction?
d. How is the sales process different for a public accounting firm? What data can they collect to improve customer relationships and grow revenues?
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Step by Step Answer:
a The events in Save Todays sales process are i Customer selects goods ii Customer and sales clerk participate in sale iii Customer pays b The sales p...View the full answer
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Related Book For 
Core concepts of accounting information systems
ISBN: 978-1118742938
13th edition
Authors: Jacob M. Rose, Mark G. Simkin, Carolyn Strand Norman
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