Select a small sample of class members, work associates, or friends and ask them to answer the

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Select a small sample of class members, work associates, or friends and ask them to answer the following in a paragraph or two: “What are your career aspirations for the next five years?” Use one of the four basic units of content analysis to analyze their responses. Describe your findings as frequencies for the unit of analysis selected.

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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