Select one major organization of your choice for you final project. In this project, you will report your analysis of one organization.

Mc Donald's Corporation

Please address the following points in your report.

1. Review and analyze the vision and mission statement. Is the company following the stated vision and mission?

2. Complete an external assessment, utilizing Porter’s model for a competitive analysis.

3. Evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development.

4. Construct a SWOT analysis for the organization.

5. Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?