Should companies involve their marketing channels in the design of their customer communications programs? What are the

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Should companies involve their marketing channels in the design of their customer communications programs? What are the advantages and disadvantages of doing so?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:37 AM

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Should companies involve their marketing channels in the design of their customer communications programs? What are the

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