Should Trust and Litchman consider franchising as a growth strategy? Why or why not?

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Launching New Ventures An Entrepreneurial Approach

ISBN: 978-0547014562

5th Edition

Authors: Kathleen R. Allen

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Question Posted: Jun 19, 2012 06:48 AM

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Should Trust and Litchman consider franchising as a growth strategy? Why or why not?

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Franchising is a way to grow quickly without having to do all the work yourself Wit...View the full answer

Launching New Ventures An Entrepreneurial Approach

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