Sinclair Ceramics, a division of Heisler Corporation, has an operating income of $82,000 and total assets of
Question:
The manager of Sinclair Ceramics has the opportunity to undertake a new project that will require an investment of $164,000. This investment would earn $21,320 for Sinclair Ceramics.
Requirements
1. What is the original return on investment (ROI) for Sinclair Ceramics (before making any additional investment)?
2. What would the ROI be for Sinclair Ceramics if this investment opportunity were undertaken? Would the manager of the Sinclair Ceramics division want to make this investment if she were evaluated based on ROI? Why or why not?
3. What is the ROI of the investment opportunity? Would the investment be desirable from the standpoint of Heisler Corporation? Why or why not?
4. What would the residual income (RI) be for Sinclair Ceramics if this investment opportunity were to be undertaken? Would the manager of the Sinclair Ceramics division want to make this investment if she were evaluated based on RI? Why or why not?
5. What is the RI of the investment opportunity? Would the investment be desirable from the standpoint of Heisler Corporation? Why or why not?
6. Which performance measurement method, ROI or RI, promotes goal congruence? Why?
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