1. What specific statements in this case appear to reflect individualized consideration, a core component of transformational leadership, by Branson?
2. What specific statements in this case appear to reflect intellectual stimulation by Branson?
3. What specific statements in this case appear to reflect inspirational motivation by Branson?
4. What specific statements in this case appear to reflect idealized influence by Branson?
5. Would you like to work for one of the Virgin Group companies? Explain.

MINI CASE

Sir Richard Branson, founder and chairman of the London based Virgin Group Ltd., has turned a lifelong disdain for conventional business wisdom into a multibillion-dollar global conglomerate and one of the world’s most recognizable brands. The Virgin Group has ventured into many lines of business such as retail stores, air travel, financial services, books and music, and telecommunication. The Virgin Group consists of approximately 200 companies that operate in numerous countries. Virgin has approximately 50,000 employees and more than $20 billion in annual sales.