Smith & Sons, Inc. is a large investment company located in Tampa, Florida, that buys stocks, bonds, commodities, and various other assets for their clients. They also manage their clients' investment portfolios for a variety of investment objectives. Finding new people with money to invest is crucial to their success, so keeping track of their clients and potential clients is very important. Morgan Adam son is the senior analyst in charge of the new sales prospect and contact management system at Richards & Sons, Inc. The new system has just been installed and the project team is working with the system users who are doing acceptance testing. Morgan is talking to Kevin Brock, the junior analyst who was responsible for the design of the system's user interface.
1. What are some of the mistakes that Kevin made in designing the user interface?
2. Provide an outline of a strategy that you would follow to avoid these problems.