SodaKing prepared the budget for 2015 assuming a 10% market share based on total sales in the

Question:

SodaKing prepared the budget for 2015 assuming a 10% market share based on total sales in the western region of Canada. The total soft-drinks market was estimated to reach sales of 25 million cases in the region. However, actual total sales volume in the western region was 24 million cases.

Required

Calculate the market-share and market-size variances for SodaKing in 2015. (Calculate all variances in terms of contribution margin.) Comment on the results.

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...