Some of Gillettes spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the

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Some of Gillette’s spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:28 AM

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Some of Gillettes spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the

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In the longrun these spokespeople should not hurt th...View the full answer

Marketing management

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