Somnio, a start-up running shoe company in California, decided to start selling its products around the world

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Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges that a start-up company such as Somnio might face internationally.
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Management

ISBN: 978-1285861982

12th edition

Authors: Richard L. Daft

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