Still concerned about ensuring a successful test marketing of its OmniPower bars, the marketing department of OmniFoods has contacted Connect2Coupons (C2C), another merchandising consultancy. C2C suggests that earlier analysis done by In-Store Placements Group (ISPG) was faulty because it did not use the correct type of data. C2C claims that its Internet-based viral marketing will have an even greater effect on OmniPower energy bar sales, as new data from the same 34-store sample will show. In response, ISPG says its earlier claims are valid and has reported to the OmniFoods marketing department that it can discern no simple relationship between C2C's viral marketing and increased OmniPower sales.

Open OmniPowerForum15.pdf to review all the claims made in a private online forum and chat hosted on the Omni- Foods corporate website. Then answer the following:

1. Which of the claims are true? False? True but misleading? Support your answer by performing an appropriate statistical analysis.

2. If the grocery store chain allowed OmniFoods to use an unlimited number of sales techniques, which techniques should it use? Explain.

3. If the grocery store chain allowed OmniFoods to use only one sales technique, which technique should it use? Explain.