Students in Western Canada will note that it's a "Case of Wings," as a Two-Four is a Central Canadian concept.
1. Using the steps in the consumer purchase decision process, describe the thought process that a guest at Boston Pizza's Sports Bar might go through before deciding on the Wings Two-Four.
2. While the purchase decision has five known steps, a variety of decision influencers come into play as well. List these categories and provide an example as it pertains to a diner at Boston Pizza.