United Airlines entered into a strategic alliance with Thai Airways to develop and market airline services. Would

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United Airlines entered into a strategic alliance with Thai Airways to develop and market airline services. Would you characterize this strategic alliance as a global innovator, an integrated player, a local innovator, or an implementer from the standpoint of United? What is your logic for your choice? What are some of the problems that United might face in establishing appropriate informal and subtle control mechanisms for the strategic alliance?

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