8.1 Ronalds trading business operates from a shop in a large city centre. Extracts from Ronalds most
Question:
8.1 Ronald’s trading business operates from a shop in a large city centre. Extracts from Ronald’s most recent income statements for 2012 and 2011 show the following key figures:
Gross profit 38 392 33 469 Ronald belongs to a trade association which has recently carried out a confidential survey of its members. The survey found that between 2011 and 2012 the average increases in revenue and gross profitability of the membership were: Increase in revenue 12.6% Increase in gross profit 15.2% Which of the following statements is correct? A horizontal analysis of Ronald’s revenue and gross profit figures shows:
a) Higher than average increase in revenue, and lower than average increase in gross profit.
b) Lower than average increase in revenue, and lower than average increase in gross profit.
c) Lower than average increase in revenue, and higher than average increase in gross profit.
d) Higher than average increase in revenue, and lower than average increase in gross profit.
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