Publisher Co sells both paper books and e-books. If the company reduces the price of its e-books,
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Publisher Co sells both paper books and e-books. If the company reduces the price of its e-books, should it expect demand for paper books to increase or decrease?
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Accounting And Finance For Managers A Decision Making Approach
ISBN: 9780749469139
1st Edition
Authors: Matt Bamber, Simon Parry
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