1. What and why do you think the two biggest market segments are for Fairmont Maui Resort?...
Question:
1. What and why do you think the two biggest market segments are for Fairmont Maui Resort?
2. What effects will each of your market segments have on maximizing total resort? revenue? Give at least one example for each of your main market segments.
3. Do you think average room rate or occupancy will have the greatest effect on RevPAR? Explain why.
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1 Group and Transient Leisure Group because it is a 450 room Hawaii destination resort with over 300...View the full answer
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Douglas Makokha
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Related Book For 
Accounting and Financial Analysis in the Hospitality Industry
ISBN: 978-0132458665
1st edition
Authors: Johnathan Hales
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