3 The marketing director is opposed to proposal 2. She considers that more should be spent on...
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3 The marketing director is opposed to proposal 2.
She considers that more should be spent on sales promotion. She estimates that a sales promotion costing $15,000 would result in sales of 400,000 units per annum. She wishes to know what profit this would achieve, and the maximum amount she could spend to achieve the desired sales level without reducing profit below the $4,000 budgeted.
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Related Book For
Accounting For Business Students
ISBN: 9781488616570
1st Edition
Authors: Peter Atrill, Eddie Mclaney, David Harvey
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