In selecting a price for a product using differential analysis, which of the following decisions should be

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In selecting a price for a product using differential analysis, which of the following decisions should be made?

a. The highest price should always be selected.

b. The price that will result in the greatest total contribution margin, assuming fixed costs are the same for each price -quantity combination, should be selected.

c. Total future revenues should exceed total future variable and fixed costs.

d. All of the above. ki7

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Accounting A Business Perspective

ISBN: 9780075615859

7th Edition

Authors: Roger H. Hermanson, James Don Edwards, Michael W. Maher

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