Jasper Gates, sales manager of Circuit Computers Ltd, was given the following budget performance report for selling
Question:
Jasper Gates, sales manager of Circuit Computers Ltd, was given the following budget performance report for selling expenses in the marketing software department for the month of April 2025.
The recently appointed managing director of the company was pleased that Jasper had been able to increase the department’s sales by 20% over the budgeted sales of 12 000 units. On the other hand, Jasper came in for some severe criticism for the apparent blow‐out of selling expenses in the department. Jasper felt that the criticism received was unfounded, because he believed that, given the level of sales volume achieved, the selling expenses were under control. He is unsure how to argue this point with the managing director, and approaches you as an accountant to help.
Required
(a) Prepare a report based on flexible budget principles.
(b) Does Jasper deserve to be criticised for not controlling selling expenses in this department?
(c) Should the format of future budget reports be changed and, if so, why?
Step by Step Answer:
Accounting
ISBN: 9780730382737
11th Edition
Authors: John Hoggett, John Medlin, Keryn Chalmers, Claire Beattie