Real World Question Refer to the annual report booklet. Which of Coca-Cola's geographic areas had the highest ROI in 1996? To compute the answer, use

"Operating Income" for the income measure and endof-year "Identifiable Operating Assets" for the measure of investment. (See footnote 16 of Coca-Cola's annual report.) 21. Real World Question Refer to the annual report booklet. Which of Coca-Cola's geographic areas had the highest ROI in 1996? To compute the answer, use "Operating Income" for the income measure and endof-year "Identifiable Operating Assets" for the measure of investment. (See footnote 16 of Coca-Cola's annual report.)