Sam Short, CFA, has recently joined the investment management firm of Green, Spence, and Smith (GSS). For several years, GSS has worked for a broad array of clients, including employee benefit plans, wealthy individuals, and charitable organizations. Also, the firm expresses expertise in managing stocks, bonds, cash reserves, real estate, venture capital, and international securities. To date, the firm has not utilized a formal asset allocation process but instead has relied on the individual wishes of clients or the particular preferences of its portfolio managers. Short recommends to GSS management that a formal asset allocation process would be beneficial and emphasizes that a large part of a portfolio’s ultimate return depends on asset allocation. He is asked to take his conviction an additional step by making a proposal to executive management. L02

a. Recommend and justify an approach to asset allocation that could be used by GSS.

b. Apply the approach to a middle-aged, wealthy individual characterized as a fairly conservative investor (sometimes referred to as a “guardian investor”).