Describe several ways that data warehouses and data mining can support the marketing function.

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Accounting Information Systems

ISBN: 9780538469319

9th Edition

Authors: Pat Wheeler, Ulric J Gelinas, Richard B Dull

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Question Posted: Feb 17, 2024 05:00 AM

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Describe several ways that data warehouses and data mining can support the marketing function.

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Data warehouses and data mining play crucial roles in supporting the marketing function by providing valuable insights and enabling datadriven decisionmaking Here are several ways they can support mar...View the full answer

Accounting Information Systems

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