Sensible CDs is a regional retail chain that sells used CDs. The company has eight stores throughout the Philadelphia region. At each store, customers can bring in used CDs to sell to Sensible or to trade for used CDs already in stock. Also, customers can buy used CDs from the large selection on racks in the stores. Sensible also carries older LP records for collectors. When a used CD or LP record arrives at a Sensible store, it is checked for damage, labeled with a bar code, and entered into the extensive inventory. A customer buying a used CD or record takes it to the cash register, where it is scanned through a bar code reader and the customer’s cash, check, or credit card payment is processed.

Sensible has decided to establish a website and to begin selling used CDs and records on its website. The company believes there is a niche market for collectors of CDs or records that it can reach via the Web.

Required:

a. Describe any differences in the sales processes of the online sales in comparison with in‐store sales processes.

b. Describe any data collected about customers in the in‐store sales.

c. Describe any data collected about customers in the online sales process.

d. Describe any data you believe Sensible should collect from online sales to help improve customer service or profitability.

e. Describe any data you believe Sensible should collect from online sales to help improve customer service or profitability.