What are the advantages and disadvantages to the opt-in versus the opt-out approaches to collecting personal information

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What are the advantages and disadvantages to the opt-in versus the opt-out approaches to collecting personal information from the viewpoint of the customer? From the viewpoint of the organization desiring to collect such information?

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Accounting Information Systems

ISBN: 12

11th Edition

Authors: Marshall RomneyPaul Steinbart

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