A friend has accumulated $10,000 and has decided to invest that hard earned money in the common stock of a publicly owned corporation. What data about that company would you suggest that she be most interested in, and how would you suggest to arrange those data so they are most meaningful to her? What information about the company would you advise her to monitor/review on a weekly basis, on a quarterly basis, and on an annual basis? What general advice would you provide to her with respect to deciding whether to sell, hold, or buy more of the firm’s stock?